YOUR BUSINESS IS A REFLECTION OF YOU: How to create an authentic brand marketing strategy
Your Business is A Reflection of You: How to Create an Effective Brand Marketing Strategy
Your business is the culmination of all that you’ve worked for, strived towards, and dreamed of since you started it. It’s your beautiful baby that you were driven to bring into this world driven by your own passion, and maybe sprinkled with a bit of blood, sweat, and tears.
You get the picture – we love a little drama around here.
What I’m trying to say is that you’ve been working your butt off because you genuinely care about what you do. Because your business, your brand – it’s your gift to the world. One of them anyways.
This is what entrepreneurship is like in the 2020s. Your business is formed around something you’re truly passionate about, your brand marketing reflects that, and your customers flock to you because they crave authenticity and true connection. They are drawn to your brand because it’s a direct reflection of you.
Congratulations, it’s A…Brand!
These days it’s not just a matter of starting a business…you’re building a whole brand from scratch. Entrepreneurship these days involves being able to understand how to not only put your ideas in motion but to create brand awareness of your business and all that it offers and represents.
Building a brand involves creating a digital marketing strategy and being able to execute that vision and communicate it to your future customers. More than that, you need it to stand out from the crowd.
What sets you apart from other people in your industry?
What do you have to offer that’s different from others floating around the gram?
What makes your vision unique to you?
I can help you with the last question…it’s because you made it!
What do I mean when I say your brand is a reflection of you? Consumers want more and more authenticity. They want to support businesses whose values and ethics align with their own. They want to give their money to businesses that aren’t just after some quick bucks, but actually want to make a difference in their little corner of the world.
They are drawn to businesses that feel human. That feel real. When you create a brand that is a reflection of you, you’re able to meet all these desires and then some.
Because you’re doing it from the heart. Because you really care about what you do and the customers or clients you serve.
Brand Marketing From The Heart
This is all nice in theory, but how do develop the entrepreneurial skills to make this all happen IRL? You’re a scrappy self-starter, that’s how you got here, but just because your business is a reflection of you doesn’t mean you need to do it all.
The most effective brand marketing strategy involves knowing your skill set and learning how to delegate. You might be incredible at developing natural beauty products, or you make the coolest jackets the sustainable fashion scene has ever seen, or you’re developing cutting-edge products in the world of health and wellness.
You’re really good at what you do, and that’s what makes your brand so unique to you. Being able to develop a marketing strategy that creates brand awareness? Maybe not in your wheelhouse. Or you frankly just don’t have the time to!
Building an Effective Brand Strategy
There are so many layers to brand marketing. You’ve got the branding itself. Developing what your brand looks like visually, what your brand voice sounds like, and creating a marketing strategy to keep your audience educated and engaged.
When you have such a clear vision, it can be hard to hand your baby over, but we all need support – especially entrepreneurs. Delegation is one of the key entrepreneurial skills!
After you develop your brand strategy, how do you create brand awareness?
You have to communicate it. Graphics and words working together in tandem to seamlessly weave a beautiful brand out of thin air.
Not sure where to start? I’d be happy to help. As a health and wellness copywriter, I work with budding brands to not only nail that brand voice but also craft copy that truly sounds like the people they represent.
Building a brand that feels authentic to you and reaches potential customers can be oh-so tricky. Let’s make that process a little easier by working on crafting creative copywriting that reflects your brand, and of course – reflects you!
