Copywriting Services
From Klaviyo to copywriting – I’ve got your back
Here’s a sneak peek at my services:
kLAVIYO EMAIL Marketing
The future of marketing is about transparency, authenticity, and above all – building relationships with your customers (and future customers).
How do you build a relationship?
While I’m no therapist, I AM a professional communicator, and when it comes to building relationships, email marketing takes the cake.
Email marketing is personable, it tells a story, it's fun – and it's super effective.
Klaviyo was responsible for over $3B in sales for their customers in 2021 – and a whopping 3.2% of all Cyber weekend online sales that same year. Can't argue with those numbers!
As a certified Klaviyo partner, I offer end-to-end email marketing services including creation and management of campaigns and automations, template design, newsletter creation, audits and strategy – and a whole lot more!
Website cOPYWRITING
Your website is the foundation of your business. Yes, you want it to look amazing, but what’s aesthetics without the words to back it up?
As a website copywriter, I help you tell your story and show your future customers where you come from and where you’re going.
Not only that, website copywriting is essential for fine-tuning details like what products or services you offer (like the page you’re reading right now), showcasing your impressive portfolio, and giving a home to all the things you want people to know about your business.
Website copywriting not only sets the foundation but also gives your baby room to grow on search engines using SEO. Copywriting isn’t just a matter of weaving words together in an engaging way, it uses keywords, title tags, and meta descriptions to help you show up higher on search engine results.
When you hire a website copywriter, you’re giving yourself the opportunity to be found by people who are looking for what you have to offer.
Inclusive Copywriting and audits
We’re now well into the 2020s, and your brand should reflect that. Part of my ethos as a health and wellness copywriter is to create content that is inclusive and accessible.
This goes beyond using gender-neutral language or communicating body positivity (although those are both certainly important). Inclusive copywriting means being impeccably intentional about your words and understanding how the language you use can welcome people, and help them feel seen, valid, and valued.
Inclusive copywriting is incredibly important in health and wellness. People come to you from a vulnerable place and may be used to being misgendered, misunderstood, or experiencing prejudice in medical settings. You can help change that.
I offer inclusive copywriting for all of my services, along with copywriting audits to clean up any existing copy you have. Language is powerful. Let’s work together to help more people feel understood when navigating their health and well-being.
EMAIL MARKETING
You’ve got mail! Or your subscribers will soon at least. Email marketing campaigns are one of the best ways to build a relationship with your audience.
With email marketing, you can keep your clients up to date on your offerings, announce new launches, offer valuable and educational tidbits, and remind them that you’ve got their back.
Drop into their inbox with regular newsletters, a welcome email series, nurture campaigns, and updates on whatever else you’ve been cooking up behind the scenes.
Email marketing services are best when approached as a comprehensive email marketing campaign.
Blogs and articles
As someone working in the health and wellness field and/or sustainability, you’ve got loads of interesting information practically pouring from you. Putting that into a neat little blog that pulls people in and gets straight to the point? Now that’s a different story.
One of the top hurdles my health and wellness copywriting clients face is that they don’t know how to put all their knowledge into a relatable piece of writing. Or that they don’t have time to do it because they have a whole business to run! That’s where I come in.
You do what you’re best at, and I’ll craft bangin’ blogs and articulate articles that break down wordy scientific topics into pieces of content that your readers can actually benefit from.
Articles and blogs offer a chance to dive deep into what you do, while also being a key tool for SEO and boosting your ranking on Google.
Ad Copywriting
Consider ad copywriting your most important tool when it comes to creating your digital billboard. You’ve got a split second to grab someone’s attention and let them know what you’ve got and how you can help them…which means using your words wisely.
Let’s put our noggins together to create an ad campaign that hooks people at a glance, increases your click-through rate (CTR), and of course – drives up revenue.
Gone are the days of manipulative advertising, I’m all about heartfelt, straightforward, and informative ad copywriting whether it’s on social media or Google.
Landing Pages
Your brilliant ads will only get you so far if your potential customers don’t have a cushy place to land when they click on them.
Landing and sales pages turn curious leads into committed customers. Well-crafted landing pages provide readers with proof that your product or service is just the thing that they’ve been looking for.
Landing pages also help:
Establish credibility
Grab their attention and keeps them engaged
Let them know exactly what your offer is
Social Media Copywriting
No marketing strategy would be complete without a killer social media presence. Your social media captions are just as important as the pictures above them.
You didn’t spend all that money on photoshoots and branding just to drop the ball when your readers scroll down for more info.
Social media copywriting allows you to connect with people on one of the places they probably spend a good chunk of their time – their phone.
Let’s give them something to remember, or a good enough incentive to leave Instagram and check out the offerings on your website.
Following!
Product Descriptions
Have you ever been online shopping, clicked on a product, only to be unsure of exactly what it is? That there is a failed product description.
With so many options available at the click of a button, you want to be as clear as possible when someone is looking at your page.
People shopping for health and wellness or sustainable products tend to be diligent when it comes to their research.
Give them the information they need so that they can make the right choice…which is obviously to buy your product!
Branding Bundle
The best way to truly establish your brand voice, web presence, and SEO is by tackling it from multiple angles.
Your business is unique, just like you, which is why I customize my branding bundles based on my clients’ needs.
Branding bundles give you an opportunity to:
Dial in your brand voice and establish yourself in your niche
Create a cohesive brand strategy
Take inventory of your SEO and create a plan to increase your ranking
Craft content with copy that can be used across different platforms
Drive traffic and create organic leads
Increase conversions
Build relationships and connections with your audience
Feel confident about your branding
Focus on your passion!
